If you are a business operating online, and you are not using Google Search Console, then you could be making a huge error, one that is probably costing you or your business money. Google Search Console is one of the most important free tools available for webmasters who want to optimise their site for Google. Why? Because its information that's coming straight from the horses mouth, so to speak.
Google Search Console is undoubtedly the best tool for checking everything! From how Google is indexing your content to finding which websites are linking to you. It's the perfect tool for discovering if you have duplicate content issues within your own site, which most times you'll discover that you weren't even aware of.